It is a project about two things: typography and the exotic city of Shanghai.

The project provides a creative platform for designers to share their talents and explore the city from a different perspective. The only requirement is to create a .gif animation file that must contain the name of the city and a typeface.

This project is divided into 2 phases.

_Phase 1:

We will show the designers work through the website: www.shanghaitype.net

_Phase 2:

We will pick out some works which will be shown on the LED screen of Bundstar Media in Shanghai Pudong district (the biggest outdoor LED screen all over the world) in summer of 2014 to convey a whole new design and life concept to people.